ICE is working in close collaboration with Charter Itinerary and would like to introduce them to the participants of ICE’22.
Charter Itinerary is changing the world of yacht itinerary creation with its easy-to-navigate, fully interactive web-based platform. It is designed specifically with the yachting industry in mind, and with over 800 accounts, it has revolutionized how industry professionals plan, produce and present itineraries to charter guests.
Why did you decide to exhibit at ICE (digital and Zagreb)?
Our introduction to ICE was at last year’s online event in April which was a fantastic opportunity to showcase our platform, just prior to it being publicly released, during a time when yacht shows and events were either canceled and travel was very difficult for most. Not only did it introduce us to brokers from all over the world, using the fantastically efficient Handshake software, but it gave us great insight into the bareboat market as a whole, confirming to us that our platform was suited to both the superyacht and bareboat markets alike and that we could further develop it to the needs of both industries.
How did your participation at last ICE help CI grow?
We participated in the event knowing that not only were we introducing something new and exciting to the industry, but also knowing that we would get valuable feedback from the brokers we spoke with. We count most of those who we met with at ICE, as valuable customers now.
Can you please give us an example(s) of how your meetings at ICE benefited your product/service? Since you are a company with a platform designed for the superyacht industry, did meetings with the bareboat industry businesses help you create something designed for them?
Yes indeed. We had intentions of creating a platform to benefit both markets, and ICE confirmed our research that there was the need for itineraries for the bareboat industry too, albeit to be used in a different way to the large yacht industry. With the valuable feedback we received, it helped develop what we now call “Light Itineraries” along with options to include API feeds, embedding links and much more .
What do you expect from your meetings at ICE’22? What are you looking for and who do you want to meet?
Given the success born out of the online event, we couldn’t wait for the opportunity for an onsite event. Meeting, and showing off our platform, in person during a time where the industry is experiencing such rapid growth is a thrill. We look forward to this as an opportunity to finally meet with some of our current customers, and to meet with future customers – all agencies, fleet operators, captains, brokers and potential partners.
3 top reasons you would tell someone to join ICE?
- It’s a fantastic gateway to a massive charter market and this year features the luxury and crewed area, perfect for both bareboat and crewed charters to come together to discover more about each other’s markets
- An efficient way to network with important industry players
- It is extremely efficient and well organized
